Enterprise Initiatives

One of the challenges for selling Web 2.0 within the enterprise is explaining the value that it brings. To many long timers within IT, Web 2.0 technology is a play thing that the younger generation uses at home. Many can't comprehend the enormous potential that WEB 2.0 can bring to the table in the form of collective intelligence, social networking, RSS feeds, APIs, and folksonomies. You can show graphs and charts, talk about the intangibles and the tangibles, and power point them to death all day long but the best way to sell Web 2.0 is to do Web 2.0.

Here is an example. I am trying to sell the concepts of enterprise blogs, wikis, and RSS feeds. When I discuss these with many of folks within IT I get way more laughs then I get head nodding. When I sit down with various groups within IT and even within the business to explain SOA, I go directly to some of my blog posts and to specific wiki pages to show visual images to help explain the concepts. Look below for an example (single click for quick slide show, double click to walk through slides with captions).



Just today I was working with our SQA team to explain some of the differences in testing SOA applications versus the traditional client server applications that they are familiar with. I bounced around my blog to find a few posts that helped explain what an ESB is and what the layered approach to distributed computing (SOA) looks like. Tonight I took some of the images off those posts and created the slide show above with Google's Picasa. This is a great example of showing the power of Web 2.0. I put together another album from a presentation I did the other day that discussed leveraging some Web 2.0 tools to improve internal communication.



It you are selling the concept of mashups internally, take one of your internal applications that has a customer database and do a proof of concept that calls the google maps api and displays your customer on a map. This will easily allow you to explain the concepts of mashups to anyone within the organization. Here is an example of looking up ITToolbox.Com headquarters using Google Maps.


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Imagine if you could do this with your CRM application when your sales guy hovers over the customer name! Show the business what Salesforce.com is doing with mashups.

So in the words of fellow blogger James McGovern, don't just give presentations about technology, have conversations. By showing people what the technology can do instead of talking about graphs, numbers, and case studies, you can start a constructive conversation to explore the possibilities. Through conversation, people can bring ideas to the table that you never envisioned. Give it a try and feel free to use this blog post to prove your point. Remember, don't just talk about technology, do technology!